Production giant Fremantle, part of the German media powerhouse Bertelsmann’s RTL Group, has announced the launch of Imaginae Studios. This new “standalone label is designed specifically to harness the power of artificial intelligence (AI) to support and enhance its creative talent, pushing the limits of production and driving innovation in storytelling.”
Imaginae Studios will “utilize all AI solutions, technologies, and tools for the creative community, embracing experimentation, innovation, and vision,” the company stated.
Fremantle also emphasized that Imaginae Studios will prioritize “producing groundbreaking content while adhering to the highest standards of intellectual property and compliance.”
The launch of this new label was led by Andrea Scrosati, Fremantle Group’s chief operating officer and CEO Europe. “It will create new opportunities for the next generation of creative talent, with the hiring of a dedicated team of creatives passionate about innovation in storytelling,” Fremantle noted, encouraging interested creative professionals to submit their resumes and portfolios.
“Imaginae Studios marks a significant milestone for Fremantle and underscores the company’s commitment to investing in creative talent, ideas, and innovation, aiming to deliver cutting-edge, high-quality entertainment to audiences worldwide,” the firm stated.
“Our mission is, and will always be, to provide creatives with the best tools and support to produce exceptional content for global audiences,” Scrosati highlighted. “AI presents remarkable new opportunities to transform ideas into images, videos, sound, and art. The mission of Imaginae Studios will be to serve as a bridge between extraordinary human creativity and advanced technology, fostering a creative sanctuary where innovation meets experimentation.”
He concluded, “We believe that behind every powerful AI tool, there must be a brilliant creative mind guiding its potential. Join us in shaping the future of storytelling, where your passion for content creation and the opportunities that arise from innovation can truly thrive.”
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