Alanis Morissette, Ella Langley to Perform at Spotify’s SXSW Showcase (Exclusive)

Alanis Morissette and Ella Langley are set to perform at Spotify’s upcoming South by Southwest showcase to celebrate the streaming service’s 20th anniversary, The Hollywood Reporter can exclusively reveal, with St. Vincent also on the bill for a DJ set.

Spotify says its South By lineup “pairs voices that have shaped the last two decades of music with artists defining what comes next.” Morissette, the concert’s headliner, alongside Langley and St. Vincent certainly fit that bill. Morissette’s 1998 smash Jagged Little Pill rocked the industry and became one of the best-selling albums of all time, while St. Vincent has been regarded as one of the most inventive artists of her generation for more than a decade. Langley, meanwhile, is only now starting to reach her new highs as her latest single, “Choosin’ Texas,” has spent two weeks atop the Hot 100 this year.

Spotify said SXSW will mark the start of the streaming service’s 20th anniversary, with Daniel Ek officially founding the company in April 2006 in Sweden. Since then, the company has become arguably the most important service in the music business, ushering in a streaming era that has become by far the record labels’ biggest revenue driver as streaming now makes up more than 80 percent of all recorded music revenues in the U.S.

Spotify also launched an official playlist to celebrate its SXSW programming.

Beyond the artist performances, Spotify co-CEO Gustav Söderström, who took the reins alongside Alex Norström last year, will join country star Lainey Wilson and All-In podcast host David Friedberg for a panel conversation. The company’s chief public affairs officer, Dustee Jenkins, meanwhile, will chat with Nick Jonas for a career-spanning conversation as the singer will premiere his upcoming film Power Ballad at the festival.

Outside of Spotify’s programming, other notable musical performances at SXSW this year include Wilson, Junior H, Don Toliver, Mau P, Fuerza Regida, BigXThaPlug and Lola Young.