Music executive Cara Donatto, who has overseen publicity campaigns for several album-of-the-year Grammy winners such as Bruno Mars and Billie Eilish, has been named Executive Vice President of Media Strategy for Atlantic Music Group (AMG).
It marks a return to Atlantic for Donatto, who previously served as SVP of Publicity and worked closely with Mars and Janelle Monáe as they released their successful debut albums (and even EPs). She also worked with the iconic Missy Elliott during her Atlantic tenure.
In her new role, the veteran leader will oversee the company’s publicity and communications strategy and execution, working closely with artists across AMG’s roster and label brands. Some of the talent signed to the label include Cardi B, Coldplay, Ed Sheeran, Lizzo, Rosé and Charli XCX, who is currently nominated for seven Grammys including album and record of the year.
“Cara is one of the most experienced, impactful, and well-liked people in our business,” Atlantic Music Group CEO Elliot Grainge says in a statement. “Over the past two decades, she’s played an essential role in the long-term development of a string of chart-topping artists, while building invaluable relationships at every level of the music and media community. I’m pleased to welcome her to our new Atlantic leadership team, and I know her many friends at the label are very happy to have her back.”
Donatto adds: “I’m incredibly excited to return to Atlantic Music Group as the company begins a dynamic new chapter. I’m thrilled to reunite with so many amazing artists I’ve worked with previously, as well as help build the careers of the label’s fantastic new signings and collaborate with the AMG team. I want to thank Elliot for this wonderful opportunity. This feels very much like both a homecoming and a brand new adventure.”
Donatto recently served as EVP, Head of Media Strategy & Communications at Interscope Geffen A&M for five years, where she led media strategy for acts like Eilish, Dr. Dre, GloRilla, Kendrick Lamar, Lady Gaga, Reneé Rapp, Olivia Rodrigo and others. She also oversaw the label’s Grammy and Oscar awards strategy and campaigns.
Donatto also served as Director of Media & Artist Relations at Island Def Jam Records. A summa cum laude graduate of Fordham University’s Honors Program in New York, the Texas native started her career in publishing, working as manager of publicity for Vibe and Spin.
Source: Hollywoodreporter
