Condé Nast’s LGBTQ Media Brand Them Acquired by Equalpride, Publisher of Out and The Advocate

Condé Nast’s Them has a new home.

Equalpride, publisher of standout queer brands like Out, The Advocate, Out Traveler, Health PLUS Wellness, Pride.com and Advocate Originals, has aquired the LGBTQ media brand launched by Condé in 2017. Equalpride confirmed the news on Friday, and said the acquisition is designed to expand its portfolio and strengthen its position “as the most comprehensive and influential platform for LGBTQ+ news, entertainment, culture and community connection.”

But the news comes a week after a significant number of staff cuts at Equalpride, including The Advocate editor-in-chief Alex Cooper, Pride.com editor-in-chief Rachel Shatto, brand partnerships manager Erin Manley, community editor Marie-Adélina de la Ferriére, and Out magazine staff writers Moises Mendez and Bernardo Sim.

Them, led by editor-in-chief and former Netflix staffer Fran Tirado, is a digital platform focused on LGBTQ+ culture, politics and identity. Based in New York City, it maintains a strong readership among Gen Z and millennial audiences with a healthy 1.1 million Instagram followers.

In addition to Tirado, the Them team includes executive editor Ludwig Hurtado, managing editor Samantha Allen, lifestyle editor Quispe López, associate director of audience development and analytics Mandy Velez Tatti, social media manager Ana Osorno, executive director of video programming and creative development Mi-Anne Chan, manager of video programming and creative development Catherine Mhloyi, staff writer James Factora and a number of contributing writers and editors-at-large.