Cultural Icons Flock to VIP DomainBlock — GoDaddy’s New Digital Identity Protection Tool for the Worldwide Entertainment Industry

This story was created in paid partnership with GoDaddy.

With identity theft and cyber fraud running rampant, digital security has never been as relevant as it is today. For celebrities and cultural icons in entertainment, this holds especially true since celebrities are prime targets for phishing and identity fraud due to the thousands of fraudulent domains that scammers can easily purchase to impersonate their brands. In entertainment, reputation is everything—and that’s why so many stars are turning to VIP DomainBlock to protect themselves against online scammers.

Founded by industry veteran GoDaddy, VIP DomainBlock is the world’s largest domain-blocking service—designed to help high-profile individuals and brand-conscious talent proactively reduce cybercrime and identity theft by protecting thousands of domain names that match or mimic their identity. Since early 2024, VIP DomainBlock has already blocked over 25 million domain names from cybercriminals with its groundbreaking blocking service that ensures no one can impersonate celebrities online and profit from using their fame and likeness.

“Talent and their respective teams are the best in the world at building and leveraging personal brands,” says Tony Kirsch, Commercial Director of the Brand Safety Alliance, a recently formed industry-wide collaboration against online identity abuse. “But the internet is a continually evolving challenge and the reality is that in today’s world, personal brands are as valuable as enterprise brands. But without the same protection, they’ve become prime targets for scammers. VIP DomainBlock stops attackers before they can use fraudulent domains to steal your brand, impersonate you, and damage your reputation.”

Athletes, actors, and public figures face some of the highest risks of digital impersonation. Fake domains, identity fraud, and copycat accounts aren’t just frustrating—they can also drain time, spiral into complex legal battles, and cost people millions. But with VIP DomainBlock, artists and creatives can have peace of mind knowing that their digital security is airtight, leaving time for them to focus on their craft instead.

VIP DomainBlock’s revolutionary technology works by removing domains across nearly 700 web extensions, encompassing everything from industry specific extensions like .vip, .fam, .buzz, and .shop to popular extensions like .io, .news, .club, and .info. The service also helps maintain a high-level of protection throughout the year, saving teams countless hours with their efficient cybersecurity protective approach. As our world becomes increasingly digital, proactive identity protection will be more important than ever—and VIP DomainBlock is already one step ahead of the game.