Hailey Bieber Teases New Rhode Products — and They’re in Her Custom Goyard Bag with Baby Jack’s Initials!

Hailey Bieber has all her “fall essentials” on hand — and she has the perfect bag to carry them in.

The Rhode founder’s go-to collection of things for the season was shared on her brand’s Instagram on Oct. 2, and it included the quintessential new mom product (a baby bottle, of course), her Rhode cell phone case, a hairbrush, some sunnies and plenty of Rhode products.

In addition to a couple already-launched products, like the Pocket Blush and Peptide Lip Tint, Hailey also teased a few to-come products for her brand — and the comments are convinced it’s lip liner and sunscreen!

But perhaps the best part of the entire batch of essentials is that everything is contained in Hailey’s Goyard bag monogrammed with her son’s initials. The bag has a blink-and-you’ll-miss-it monogram with a green “JBB” at the top for Jack Blues Bieber, whom Hailey and husband Justin Bieber welcomed in August.

Rhode shared the photos on Instagram with the caption, “HB’s fall essentials. all things tried-and-true, and a little something new.”

Hailey has shared a few sweet nods to her newborn son lately. On Oct. 1, she shares a carousel of photos to Instagram from her life these days, and in a couple of the photos, she’s wearing a new necklace with “JBB” for baby Jack.

The diamond-encrusted letters match the style of the large “B” necklace she’s been wearing in honor of her shared last name with Justin since last October, crafted by jewelry designer Alex Moss.

Although it wasn’t pictured in this set, the model also owns a diamond “Bieber” silver necklace dedicated to the “Peaches” singer that she debuted in 2018. 

Hailey even switched up her nail color after becoming a boy mom, opting to wear a dark blue shade in September. Her nail artist, Zola Ganzorigt, shared a photo of Hailey on Instagram, calling her “Jack’s mom,” and highlighting the blue shade she picked.

Hailey usually favors dreamy, ethereal shades but after welcoming baby Jack, she leaned into the aesthetic and opted for blue in her new mom era.