Justin Bieber’s ‘Swag’: A Track-by-Track Breakdown

Justin Bieber’s back, and he’s “standing on business” with Swag.

A lot has changed for the superstar in the time since Bieber’s last Justice had topped the charts in 2021. He’d suffered notable health issues after a Ramsay Hunt syndrome diagnosis, canceled a concert tour, made a $200 million sale for his publishing catalog, had his first child, and severed from his longtime manager Scooter Braun.

Swag clocks in at 54 minutes on 21 tracks (though three of those are interludes featuring conversations between Bieber and online comedian Druski), with R&Bieber is full effect for much of it, leaning into the genre’s sweet spots (reverb-heavy keys), while also peppering the album with hip-hop, pop and some gospel. He’s both earnest and not taking himself too seriously on the project (calling an album Swag in the year 2025 is itself a bold choice), with Bieber flipping between love songs about wife Hailey Bieber to sampling some of his more meme-able moments with the paparazzi.

The result is perhaps a bit bloated at times, though an overall strong return as Bieber launches into his next era. Will it be a Swag summer? Here’s a track by track rundown.

“All I Can Take“
As opening tracks go, ”All I Can Take” offers a smooth and groovy entry into Swag. “Don’t it feel good, don’t it feel nice,” Bieber croons as a synth-y keyboard riff channels a ’90s Michael Jackson vibe with bits of vocal runs.

“Daisies“
Gen Z’s guitar hero Mk.Gee had long been rumored to be working with Bieber on his new album, and we’re fairly certain he’s the one laying down the excellent guitar lines here. (Musician credits on Swag haven’t been officially released as of this writing.) Regardless, this may be the best song on the album with the clever chorus — “the way you got me all in my head, think I’d rather you in my bed” — complemented by a sweet sounding snare drum to drive the rhythm.

“Yukon“
Bieber keeps the guitar-accented sound going on another Swag standout. “Yukon” flicks to SZA tonally, which would make sense given that her frequent collaborator Carter Lang has his fingerprints on the album.

“Go Baby“
If any song is sure to get tabloid tongues wagging, it’s “Go Baby.” Bieber declares, “There’s my baby, she’s iconic” at the track’s start, which reveals itself to be a love song about his — complete with a reference to her makeup brand’s signature lip gloss iPhone case (admittedly, a tad cringe). But “Go Baby” is otherwise a very sweet ditty about Bieber voicing admiration for his significant other, an anthem spouses everywhere can get behind.

“Things You Do“
Back to the guitar pluck, “Things You Do” is an understated vignette that features some of Bieber’s best vocals on the album as he flexes his range — from intertwining harmonies to a falsetto that makes the high notes sound easy.

“Butterflies“
Kicking off with a sample of Bieber’s confrontation with the paparazzi three months ago — where the singer chastised the paps: “you just want money. Money money money money” — is an admittedly hilarious way to lead into a song called “Butterflies.” Like its title, this track flutters but never really lands.

“Way It Is“
Gunna flexes versatility on “Way It Is,” delivering a melodic verse that perfectly captures the laid-back vibe of the song and strongly plays off Bieber’s vocals. As R&B records go, it doesn’t quite hook you with the chorus, though it does an admirable job in trying.

“First Place“
Other than maybe the Beatles and 50 Cent, no artist owns the birthday theme, but Bieber is finna to try! Sadly, “First Place” doesn’t quite hit the mark — and maybe should’ve hit the cutting room floor.

“Soulful“
“You’ve got this soul on this album too. You kind of sound black on this motherfucker, man,” Druski tells Bieber in his first of three(!) interludes, presumably meant to illustrate Bieber’s swag. “You played that last song, I said ‘damn. you’re more than 2 percent.’ On this album right here, I can hear the soul. Your soul is Black. Your skin white but your soul Black, Justin. I promise you, man. You sure you don’t want no Black & Mild?”

“Walking Away“
Another Hailey-inspired track that’s sure to spur deep analysis, Bieber sings about relationship issues that have played out on social media as well as in the privacy of their home. “You are my diamond, gave you a ring,” Bieber croons, further affirming that he will stay devoted to wife and keep the promises he made about changing himself.

“Glory Voice Memo“
Gospel-tinged “Glory Voice Memo,” presumably recorded on a phone, is as low-fi as it gets. Featuring just Bieber, a lightly-distorted guitar, percussion and brief smidge of piano, it’s the biggest sonic departure from the rest of Swag, though one of the most interesting.

“Devotion“
This collaboration with Dijon makes for the chillest, most vibey song on the album. The fleeting slide guitars in the background coupled with the light drums and layered vocals give of the air of a carefree summer day. It’s beautiful.

“Dadz Love“
A feature from Lil B is perhaps the most unexpected part of this whole album. Past that, “Dadz Love” is among the most forgettable tracks on the record.

“Therapy Session“
“That’s been a tough thing for me recently, feeling like I have to go through a lot of my struggles as a human as all of us do really publicly,” Bieber tells Druski in a much more earnest interlude than the first one. “People are always asking if I’m ok, and that starts to really weigh on me. It starts to make me feel like I’m the one with issues and everyone else is perfect.” His self-exploration, he seems to affirm, is a work in progress.

“Sweet Spot“
The raunchiest lyrics on Swag can be found in “Sweet Spot,” thanks to a Sexyy Red rap verse that mentions “coochie” no fewer than six times. “Freaky bop” aside (her words), the feature feels misplaced, coming in very abruptly and giving little room for Bieber’s vocals to breathe. In the end, Sexyy distracts from the song more than adds to it.

“Standing on Business“
This final Druski conversation has the pair giving director’s commentary on what’s accidentally become one of the most iconic memes of the year. A cheeky inclusion that shows Bieber doesn’t need to take himself too seriously, why not lean into it?