Mattel Unveils Exciting New Collector Toys for Comic-Con 2025, Featuring a Realistic John Cena Figure

Mattel is unveiling some new toys at San Diego Comic-Con 2025, including a very lifelike John Cena action figure.

Ahead of this year’s Comic-Con, which runs July 24 through July 27 in San Diego, CA, Mattel announced on Wednesday, June 25 that it will be adding four beloved main characters to its roster of toys.

These include the irreverent Little People Collector Deadpool; the villainous mashup Masters of the Universe Turtles of Grayskull Skele-Shredder; the powerful T. Rex from Universal Pictures and Amblin Entertainment’s Jurassic World; and the Ultimate Edition “The Champ Is Here” John Cena action figure.

“This year at San Diego Comic-Con, Mattel is celebrating some of the most iconic characters across entertainment and fandom,” said Nick Karamanos, senior vice president, Mattel Creations & Entertainment Partnerships at Mattel. “From the chaos of Deadpool to the epic crossover of Skele-Shredder to the infamous Jurassic World T. rex and the undeniable legacy of John Cena, each collectible is designed to deliver that main character moment — and bring a little extra thrill to fans’ shelves.”

For WWE fans, the Cena toy honors his record-setting 17 World Heavyweight Championship reigns and comes complete with era-specific accessories and premium detailing.

The Deadpool toy takes Ryan Reynolds’ Merc with a Mouth on an unexpected detour to a taco-fueled farm universe. The reimagined superhero comes packed inside a whimsical, rainbow-shaped box. “It’s Deadpool, dialed up to 11, with friends, food, and full-on farmyard mayhem,” said Mattel in a press release.

Related Stories

Barbie Goes Green! Mattel Launches First Doll Collection Made from Recycled Ocean-Bound Plastic

Bryce Dallas Howard Reveals If She’d Return to Jurassic World as Franchise Reboot Looms

Meanwhile the Skele-Shredder Deluxe Figure includes interchangeable heads, dynamic weapons, and an intricately crafted throne. It comes packaged in a collector-worthy box featuring an immersive unboxing experience. For the uninitiated, Skele-Shredder is a mash-up of the villains Skeletor from He-Man and the Masters of the Universe and Shredder from Teenage Mutant Ninja Turtles. 

And lastly, for Jurassic Park fans, the “Buck” T. Rex from 1997’s The Lost World: Jurassic Park, makes its Mattel debut as part of a premium collector’s set packed with unique SDCC touches and bonus content. The box set delivers a fresh take on a fan-favorite moment from the Steven Spielberg sequel.

Fans attending Comic-Con can visit Mattel’s booth (#3029) at the San Diego Convention Center. Products will be available at the Mattel merchandise booth (#2945) and on MattelCreations.com.