NBC Eyes Game Show ‘Win Win’ That Gives Viewers a Stake in the Action

NBC is developing a game show that will give viewers a chance to win prizes along with its on-camera contestants.

The show is called Win Win, and it’s based on a format from production company Hello Dolly that will debut on ITV in the U.K. NBCUniversal Formats, part of Universal Studio Group, is licensing the show internationally; the NBC version is the first sale. Universal Television Alternative Studio will produce the show with Hello Dolly.

Win Win will feature 40 in-studio contestants answering trivia questions based on “a unique nationwide survey.” Viewers can also play through an app, giving them a chance to win prizes alongside the players in studio. The game will build to a finale where one contestant is guaranteed to win a jackpot.

“Win Win is a fresh, high-stakes format that delivers on its name by giving viewers and contestants alike the chance to walk away winners,” said Sharon Vuong, executive vp unscripted programming at NBC. “We look forward to partnering with Universal Television Alternative Studio and Hello Dolly to further develop this uniquely rewarding game show for our American audience.”    

Added UTAS president Toby Gorman, “This is exactly the type of format that defines our ambitions as a studio. It delivers on every level — irresistible gameplay, genuine heart and a unique viewing experience that will keep audiences on the edge of their seat. It has found its perfect home at NBC, and we are thrilled to be collaborating with our partners at NBCUniversal Formats and Hello Dolly to develop this series in the U.S.”

Hello Dolly has produced shows including Netflix’s karaoke competition Sing On! and ITV’s Limitless Win. “We’re excited to be working with UTAS to bring this unique, exciting format to US audiences,” said Hello Dolly co-founders Victoria Ashbourne and Stuart Shawcross. “NBC has a great reputation for launching big, noisy, family-friendly shows, so Win Win should fit right in.”