Netflix has ordered a new reality competition series inspired by Roald Dahl’s classic Charlie and the Chocolate Factory.
The series, The Golden Ticket, will combine elements of strategy, adventure and social dynamics, as contestants seek to gain entry to a “retro-futuristic” chocolate factory (via a golden ticket, of course) and then try to make it through all the challenges they will encounter.
Eureka Productions (The Mole, Dating Around, TwentySomethings Austin) is producing the series for Netflix.
The show will be the first project inspired by the world of Willy Wonka since Netflix acquired the Dahl intellectual property in 2021. Dahl’s other books include Matilda, The Fantastic Mr. Fox, James and the Giant Peach, and The BFG, among many others. Until now, however, the streamer had not adapted arguably his most famous work for any film or TV projects (Warner Bros. released a Wonka film in 2023 that pre-dated the Netflix deal).
“We are thrilled to bring the magic of The Chocolate Factory to life like never before,” said Jeff Gaspin, vp of unscripted at Netflix. “This one-of-a-kind reality competition blends adventure, strategy and social dynamics, creating an experience that is as captivating as it is unpredictable. For the first time, a lucky few won’t just have to imagine the experience — they’ll get to step inside the factory and live it.”
Netflix has had success adapting IP for competition shows before, most notably with its Squid Game: The Challenge. The world of Willy Wonka and Charlie and the Chocolate Factory, however, opens a whole new universe of IP to Netflix viewers.
Source: Hollywoodreporter
