The kickoff of the NFL season was readily apparent in Nielsen‘s September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains.
According to the Gauge, Amazon Prime Video posted the largest growth among all streaming services, growing by 12 percent thanks to Thursday Night Football and the Lord of the Rings series. Prime Video recorded 3.6 percent of all viewing in the month, while Peacock (which also had one exclusive NFL game) garnered 1.4 percent of viewing.
Notably, Disney+ also delivered its best performance ever, garnering 2.5 percent of viewing. Nielsen credits the growth for the integration of Hulu content into Disney+ (Hulu viewership declined accordingly) and a strong month for Bluey.
Overall streaming viewership continues to rise, growing 11 percent year over year, while cable declined slightly.
Nielsen’s Gauge figures for September 2024 are below.
Platforms
Streaming: 41 percent of all TV use
Cable: 26.1 percent
Broadcast: 22.6 percent
Other: 10.3 percent
Streaming Services
YouTube: 10.6 percent
Netflix: 7.9 percent
Prime Video: 3.6 percent
Disney+: 2.5 percent
Hulu: 2.4 percent
Tubi: 1.7 percent
Roku Channel: 1.6 percent
Peacock: 1.4 percent
Max: 1.2 percent
Paramount+: 1.2 percent
Pluto TV: 0.7 percent
All others: 6 percent
Source: Hollywoodreporter
