Exploring the Enchantment of the Forbidden City: A Cinematic Journey at the Beijing Film Festival
The poster for the 15th edition of the Beijing International Film Festival (BJIFF) carries inspiring themes and messages that invite a closer examination.
Designed by Huo Tingxiao, who serves as the vice chairman of the China Film Association and president of the China Film Art Direction Academy, the poster reflects his experience as an art director for renowned films like Farewell My Concubine, Hero, and House of Flying Daggers. The festival emphasizes its goal of celebrating “harmony in diversity” and “the spirit of mutual learning among civilizations.” It merges the essence of traditional Chinese culture with cinematic art.
The kaleidoscopic design of the poster symbolizes cinema as a medium that reveals a captivating world. The festival explains, “Our side of the kaleidoscope features a series of evolving colorful rings that incorporate the BJIFF windmill logo. Emerging from these rings is a radiant ‘Morning Star’ that shines brightly in the night sky. The ‘Morning Star,’ the brightest object in the sky aside from the Sun and Moon, embodies cinema’s role as a guiding light for dreamers.”
Additionally, the poster includes what the festival describes as “an Easter egg” in the form of a design within the kaleidoscope, inspired by the Ming Dynasty caisson ceiling in the Wanchun Pavilion of the Imperial Garden in the Forbidden City, Beijing.
The caisson is a significant element of Chinese wooden architecture, akin to the ceiling of a building adorned with intricate carvings, paintings, and patterns crafted by skilled artisans in ancient China. The festival notes about the poster, “Movies are like a caisson – ingeniously crafted by filmmakers to tell stories that are brilliantly imagined, deeply meaningful, and emotionally refined.”
In conclusion, the festival states about this year’s poster: “The pattern suggests that Beijing, as a national cultural center and an international exchange hub, utilizes its unique artistic charm to create a bridge of cinematic art that fosters mutual learning among civilizations. This journey is reminiscent of an upward gaze through a caisson into the sky. It also implies that China, through cinema, presents itself as a major country that embraces the future, engages in dialogue with the world, and embodies an open-minded and inclusive spirit.”
Stay tuned for more updates from HiCelebNews, and check out the full poster below.
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