26 Asian-Owned Beauty Brands You Should Know About

It’s no secret that Asian beauty brands and products have had a major influence on the beauty industry. Many of the buzziest trends have their roots in Asian. Think glass skin, snail mucin, lip stains, and of course, sheet masks. That’s just to name a few, because Asian and Asian-American innovations are far-reaching and have really changed the beauty landscape.

May is Asian American and Pacific Islander Heritage Month, and in support of the community in the face of a rise in anti-Asian racism, we think it’s more important than ever to celebrate and uplift the AAPI-founded beauty brands out there. Of course, there are plenty of other ways to stand in solidarity with the community, whether donating, educating yourself, or speaking out. But you can also do your part by employing your spending power and supporting some wonderful businesses, not just this month but always.

Take a look at some of our favorite Asian- and Asian American–owned beauty brands below.

1. Aavrani

2. CLE Cosmetics

3. Cocokind

4. Ctzn Cosmetics

5. Ellis Brooklyn

6. Em Cosmetics

7. Emilie Heathe

8. Glow Recipe

9. Good Light

10. Hero Cosmetics

11. Jason Wu Beauty

12. JinSoon

13. Juara

14. KimChi Chic Beauty

15. Kulfi

16. Live Tinted

17. Orcé Cosmetics

18. Patrick Ta Beauty

19. Peach & Lily

20. Skylar

21. Superegg

22. Tatcha

23. Then I Met You

24. Tower 28 Beauty

25. U Beauty

26. Yina

This article was published at an earlier date and has since been updated.