26 Niche Fragrances You Need to Have on Your Radar in 2025

I’ll never forget my first ever perfume: Vera Wang Princess. I’m sure there’s an entire generation who wore that sweet, heart-shaped bottle through middle school or high school. I even still remember the exact day I outgrew it—going to Nordstrom with my mom to graduate onto a bottle of YSL Black Opium.

Years later, I’ve since gone deep into the world of niche fragrances. This all started when my For You Page became flooded with perfume TikTok. Influencers like Caroline Stern, Cammy Reviews, and Scented Stories caught my attention and turned my curiosity into an obsession.

What started as a little online research turned into me visiting speciality boutiques like Stéle, Scent Bar, Aedes Perfumery, and The Scent Room. Soon enough, ordering samples from Lucky Scent and Scent Split became a hobby in and of itself.

Over time, I’ve built a collection that ranges from lesser-known scents from household names to hard-to-find bottles from houses I’d never heard of before going down this rabbit hole.

From cult classics to emerging brands, here are 26 niche fragrances I love.