Beauty Editors Know Bluemercury Has the Best Niche Beauty Products—11 (On-Sale!) Hidden Gems

There are so many internet-viral beauty products out there, from a second-skin foundation to creamy blush, a peel-off lip stain, and beyond. Many of these popular products deserve the hype and have earned a permanent spot in my beauty routine as a result. However, I always leave room for other, more under-the-radar items. I’m talking about niche beauty products that feel extra special and chic due to their under-the-radar nature.

I, like many other beauty editors, tend to shop for hidden gems at Bluemercury, as it carries a wide range of smaller, independent, and international brands. Seeing as Bluemercury is holding a sitewide sale, there’s no better time to stock up on cool, insider items. Here are the details: From now through June 23, take 20% off $200 or more, 25% off $500 or more, and 30% off $1000 or more. Ahead, see my editor-curated shopping cart. These products may not get as much online attention as others, but I think they should.