I Asked AI How to Look Like a Bronzy Internet It Girl This Summer—Then I Wore Its 6 Recs for a Week

If you’re chronically online like me, there’s a few things you might have observed in the past few weeks: The rise of new trend names, well, every other day (poolside skin, “toasty glam”, guava girl makeup, etc.) and a significant lack of sunshine in my home of New York City thanks to incessant rain. While we yearn for the sun on our skin and cute, trendy makeup to match, we’re being led on by summer beauty trends that don’t quite match up with the weather outside.

Desperate to create my own little batch of sunshine, I looked towards Who What Wear’s personal shopping AI assistant, ISA, to give me a simple, seasonal beauty routine befitting of the bronzy internet It-girls (Dua Lipa! Laura Harrier! Sabrina Carpenter!) who constantly raise the bar for our summer beauty standards.

But what is ISA, you may ask? ISA, or Intelligent Shopping Assistant, is your destination for product recommendations based on the findings of our editorial fashion, beauty, and shopping teams. Here, the most highly recommended, expert-lauded, and frequently covered products will rise to the top to answer your query, whether it be “Which foundation is the best for dry skin?” or “Help me look like a bronzy internet goddess!” (My search, if you can’t tell, was the latter.)

To see the recommendations that my fellow beauty editors have amassed from different corners of the internet—whether it be personal picks after rigorous testing or celebrity favorites—I asked ISA a few of my burning summer beauty questions to get my routine right for when the sun does decide to poke its head out. Below, the best It-girl approved beauty products for bronzy skin, trendy berry lips, glowy complexions, and more for summer 2025.

Beach-Bronzed Skin

Thoughts of warm, summer days almost instantly evoke mental images of gloriously tanned skin, but the one area that I keep firmly out of the sun is my face. Because of this, I’m often left with golden skin and an alabaster complexion, which leads me to pack on the bronzer (and risk looking orange or powdery because of it).

Knowing that the internet It-girls would never leave the house without their dewy glass skin (ahem, hi Hailey Bieber), I asked ISA to give me suggestions for the best bronzers and contour products to offer realistic dimension and warmth. Her recs, of course, did not disappoint.

ISA recommended a couple hero products: one for bronzing, another for contouring, and a handful of other options for different price ranges (some expensive if you feel like splurging, and others more budget-friendly). I tried a handful just in case.

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Berry Blossom Beauty

With a cart full of bronzing face products, I then asked ISA to tell me which summer beauty trends I should be trying in 2025. After a few moments, she presented me with two cohesive trends: cherry blossom and “berry girl summer” makeup. Both of these trends read cute, warm, and a touch romantic—berry girl being the slightly aged up, wine-stained version of cherry blossom’s cutesy-pink, innocent aesthetic.

The key to both, however? Keeping it simple—reusing the same products for more than one area (i.e. lippies as blush and blush as eye shadow). After all, it’s summer, and the It-girls are running from the beach to dinner plans and late-night drinks with not much time to primp in-between. Each of these products is easy to throw in a bag and reapply on the go, doing double-time with some for an effortless, sunless-sunburnt flush.

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Glowy SPF

It goes without saying that no summer beauty routine should begin without SPF… period. So if it’s going to serve as the base of your look, it’s in your best interest to make it as radiant as possible. Enter: ISA’s handful of glowy, protective, dry skin-quenching formulas that not only act as liquid shields, but also start your makeup off with a lush, luminous bang. Below, the sunscreen recommendations for summer makeup that won’t leave you with white casts or pilled products.

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Body-Ody-Ody

Last but not least, I asked ISA to finish my aspirational summer beauty routine with body products that deliver on hydration, a sunless tan bronze, and poolside shine. You’re less likely to achieve a beach-blessed glow when you’re serious about sunscreen, but ISA scanned our editors’ stories to compile a list of the best products for faux tans and luminous skin, even if there’s no sand nor sea in sight.

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