I’m Calling It: These 9 Brands Will Be Everywhere This Summer

As someone who is chronically online both for enjoyment and because of the nature of my job, I’m constantly checking my feeds to see what people are buying, “liking,” and wearing. When it comes to summer style, it’s especially fun to see the It-items and brands that emerge as we get deeper and deeper into the season, and it’s safe to say that by this point I already know what’s going to be big.

Specifically in the world of luxury labels, there are nine currently winning at being consumers’ favorites, all of which I wholeheartedly approve of and would want in my warm-weather wardrobe. From heritage brands like Hermès and Chanel to newer-ish labels including Cala de la Cruz and Alémais to the in-betweeners, consider the below a cheat sheet to what the Who’s Who of the fashion world will be wearing in the coming months. Of course, while you’re at it, feel free to go ahead and shop my picks as well.

1. Miu Miu

From their signature raffia accessories to their It-shoes and RTW, there’s almost too much to love from Miu Miu right now.

2. ALÉMAIS

There’s no faster track to nailing vacation dressing than with this fun brand known for their dresses, sets, and most importantly, their prints.

3. Hermès

From Oran and Chypre sandals to Birkins, Herbags, swimsuits and more, Hermès is low-key a trove of It-pieces right now.

4. Hunza G

The one-size-fits-all beachwear brand known for their signature seersucker fabric is an editor and influencer favorite year after year.

5. Tory Burch

I urge you to check out Tory Burch’s new arrivals and try to leave the page without wanting countless items.

6. Cala de la Cruz

Between Courtney Grow’s endorsement and the fact that some of their pieces are selling out before even I can get them in my cart, it’s very clear that the brand is having a major moment.

7. Pucci

I’ve you are spend as much time gathering fashion inspiration online as I do, then you already know it’s a “Pucci girl summer.”

8. The Row

While the brand is known for their under-the-radar, quiet-luxury duds, some of their more easily-identifiable accessories are already viral for summer.

9. Chanel

Between their bags, shoes, and beachwear, Chanel is set to be a standout brand for summer—for those who can get their hands on it.