I’m Kicking Off 2025 with an Elite Beauty Routine—30 Finds I Can’t Wait to Start Using

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Like so many people I know, finishing one year and diving headfirst into another can be somewhat daunting. In addition to wondering what a new year may have in store (good, bad, or otherwise), I always find myself doing small things to prepare myself to step into the year with confidence. As a beauty editor who loved testing, reviewing, and recommending products long before starting a career as one; this process ends up being pretty fun. At the conclusion of all the holiday festivities when the clock strikes twelve, I know I’ll be heading into a brand new year of possibilities will everything that makes me feel my prettiest in tow.

This time around, I’ve pulled together an edit of the 30 beauty and wellness products that have reserved as spot on my wishlist so you can get some helpful shopping inspiration. Who knows? You may end up falling head over heels for a product that completely new to you like I did for so many of these picks!