In 2025, Falsies Have Never Looked More Realistic—These Comfortable, Fluttery Styles Are Key

There are two things you should know about me: I grew up competitively dancing, therefore I learned how to apply a strip lash at age 12, and I’m now somewhat of a self-taught MUA who loves a good set of falsies. But what makes a good lash, you might ask?

“Shoppers should look for lashes that enhance their natural eye shape while feeling weightless and comfortable,” says celebrity makeup artist (and lash whisperer) Ash K Holm. “A clear, flexible band is key—it helps the lash melt into the lash line for a seamless, undetectable finish.”

While mascara is good for the everyday makeup routine, sometimes you need something with a little more oomph to kick your look up a notch. The best false eyelashes are like a push-up bra for your natural flutters—an assist to your natural features, though we know through years of trial and error that not all are created equally. (That goes for both lashes and bras, TBH.)

Finding the right fit is hard, so we did the work for you—testing dozens of lashes and getting expert recommendations from revered celebrity makeup artists to narrow it down to the handful of styles that are worth spending on. Keep scrolling for the false eyelashes on the market today.

The Best False Eyelashes, At a Glance

• Best Overall: Lilly Lashes Sheer Band False Eyelashes
• Best for Mature Eyes: MAC 33 Lash False Lashes
• Best for Beginners: Kiss ImPress Press-On Falsies
• Best Drugstore: Ardell Demi Wispies
• Best Magnetic: Glamnetic Venus Magnetic Lashes

Best Overall: Lilly Lashes Sheer Band Playful False Eyelashes

Best for Mature Eyes: MAC 33 Lash False Lashes

Best for Beginners: Kiss ImPress Press-On Falsies

Best Drugstore: Ardell Demi Wispies

Best Magnetic: Glamnetic Venus Magnetic Lashes

Best Lash Extensions: Lashify Control Kit

Best Drugstore Lash Extensions: Kiss Falscara Special Edition Starter Kit

Best for Hooded Eyes: Velour Effortless Understated Lashes

Best Clusters: FlutterHabit Sweetheart Underlash Clusters

What Should I Look For in False Eyelashes?

Gonzalez: Look for hair quality with a feathery and tapered end. Then, I would look for different styles and a variety of lengths.

Holm: I always look for seamlessness, comfort, and customization. I need lashes that look amazing in HD, but also disappear into the makeup for a natural finish. A clear band is a must, and I love when lashes can be layered or adjusted to fit different eye shapes.

What are the Different Types of False Eyelashes?

• Strip Lashes: “Strip lashes are ideal for high-impact looks — whether it’s editorial, stage, or a bold eye moment, they deliver drama quickly,” says Holm. Most traditional false lashes, like the Ardell Demi Wispies, are great examples of a standard strip lash.
• Half Lashes: Since full-length lash bands are often too long for most people’s eyes, half lashes are a great alternative. Lilly Lashes make editor-loved half lashes that accentuate the outer half of the eyes beautifully, blending in like a natural lash should.
• Self-Adhesive: Perhaps one of the newest trends to take over the falsies space is the self-adhering fake eyelash, including under lash styles. “My preference is self-stick underneath falsies,” says Gonzalez. “If they are different lengths you can customize [them].”
• Clusters: Also known as individual lashes, clusters are smaller than half lashes and can be spaced apart from one another to create a natural-looking dispersion along the lash line or stacked on top of one another to boost volume. “Individual clusters are great for building volume where needed, especially for customizing the outer corners or filling in gaps,” explains Holms.

How to Apply False Eyelashes

It can seem daunting to execute a flawless application of false eyelashes, but these celebrity MUAs promise that practice makes perfect. “Self-stick is the easiest and most natural,” Gonzalez suggests to newbies. “With the self-stick, you just have to apply [it] to the root of the hair and [not] get it on the tightline. Then, you secure it with a tool to get precise at the base of the lash.” However, here’s the quick and dirty on how to apply the other popular kinds of lashes.

• Strip lashes: “With the strip lash, I apply the glue, then let the glue dry a little bit, then apply. Again, as close to the lash line as possible.” — Gonzalez
• Clusters: “As for clusters, I like to make sure they are at the root of the lash. In instances where the natural lash gets in the way, I will weave in the lashes with a tool.” — Gonzalez
• Under lash: “Use a mirror angled below your chin so you can look down as you apply. Start from the outer corner of your eye and apply the bond in sections, that way it doesn’t dry out on you. Place one wisp one right above the waterline underneath your lash so it sits comfortably.” — Holm

Pro Tip: “Start off by only applying three wisps in the outer corner to just get the hang of it. This makes it really simple and it opens the outer corner of your eye by not bringing the wisps all the way in.” — Holm

How We Tested

In order to find the best false eyelashes on the market, we dove headfirst into researching which brands and specific styles had shoppers buzzing—and took note of their critiques, too. Because we’re skeptical to trust the internet before forming our own opinions (though we will always take recommendations from our makeup artist friends, thanks Carolina and Ash!), we gathered up our top contenders and got to testing.

Each editor wore their lashes how they normally would, just maybe reading the instructions a little more carefully this time. We applied them for dinner parties, festivals, and work days, tested them for days to weeks at a time if they were extension-adjacent, and made our decisions from there.

To make the fairest recommendations to our dear readers, we took skill level, age range, materials, and reusability into account when making our final decisions, which resulted in the 9 pairs of flutters above—with picks from mature-eye friendly lashes and beginner picks to splurge-worthy sets and drugstore favorites galore.

Who’s Who

• Ash K Holm is a Los Angeles-based celebrity makeup artist with a slew of high-profile clients including Ariana Grande, Kim Kardashian, Lindsay Lohan, and more.
• Carolina Gonzalez is a New York-based celebrity makeup artist with a strong celebrity client base that consists of Sabrina Carpenter, Gigi Hadid, Hailee Steinfeld, and more.
• Alyssa Brascia is an associate beauty editor at Who What Wear with 13 years of experience wearing and applying false eyelashes everywhere from the backstage of a theater to her friends’ bridal makeup trials.
• Erin Jahns is the beauty director at Who What Wear with a storied past of lash extension installments before switching over to regular mascara and a good false eyelash.
• Katie Behron was a former beauty editor at Who What Wear who used the Lashify Control Kit to achieve her lengthy lashes.