Is applying sunscreen just once in the morning enough? |

Daily sunscreen application is crucial, but a single morning application isn’t sufficient due to wear-off from sun exposure, sweat, and time. Dr. Shilpa Vora recommends reapplying a high-SPF, broad-spectrum sunscreen every 2-3 hours, even on cloudy days, to prevent sun damage. Consistent reapplication, coupled with antioxidant-rich skincare and hydration, ensures comprehensive skin protection for healthy, radiant, and youthful skin.

Our skin is constantly exposed to harsh UV rays, making daily sun protection essential. While applying sunscreen in the morning is an important step, it often isn’t enough to keep your skin protected throughout the day, especially if you’re spending time outdoors, exposed to digital screens, or experiencing heat and sweat.

Sunscreen naturally wears off due to sun exposure, sweating, touching your face, or even the passage of time. For consistent and effective protection, we recommend reapplying every 2–3 hours. A high-SPF, broad-spectrum sunscreen is key to preventing sun damage such as pigmentation, wrinkles, and dryness, and with the right care, even existing damage can be improved.Let’s explore why this common habit might not be doing as much as you think, and what you should be doing instead.Many times it’s assumed that a single layer of sunscreen in the morning provides all-day protection. But in reality, even the most advanced sunscreens—like our water-resistant SPF 30 gel or broad-spectrum SPF 50 formula enriched with antioxidants—require reapplication to maintain their efficacy.The truth is, even powerful ingredients like Polyglutamic Acid (which smooths fine lines), Niacinamide (which reduces age spots and strengthens the skin barrier), and a blend of five potent UV filters can only work effectively when applied correctly—and consistently.Here’s what we recommendApply sunscreen generously—about a nickel-sized amount for your face and neck—at least 15–20 minutes before sun exposure. Reapply every 2–3 hours, and always after swimming or sweating. Don’t skip sunscreen on cloudy days either—UVA rays that cause ageing and long-term skin damage still penetrate through clouds and glass.

A lightweight, water-resistant gel makes midday touch-ups easy, non-greasy, and refreshing. It’s not just about how strong your initial shield is—it’s about maintaining that shield consistently throughout the day.

And skincare goes beyond the surface. Repair and protect with antioxidants like Vitamin C and E, Niacinamide, and replenish moisture with Hyaluronic Acid, Aloe Vera, and Ceramides. Support your skin from within by staying hydrated and eating antioxidant-rich foods. With consistent care and smart sun protection habits, your skin can stay healthy, radiant, and youthful. Because your skin deserves nothing less than full, uncompromising defense.Inputs by Dr. Shilpa Vora, Chief Research & Development Officer at Marico