People Tell Me My Hair Gives “’70s Cool Girl,” and It’s Thanks to These 15 Essentials

Fun fact about me: My hair is stuck in the ’70s. No matter how I choose to style it—from air-dried curls to bouncy blowouts—its resting state is retro. I’ll never forget what a hairstylist told me mid-blowout as he coiffed my lengths into sleek, tumbling waves: Your hair has a mind of its own, and it wants to be ’70s. But hey, I’m not mad about it! At least the look is timeless, right?

It’s taken me a minute (and by minute, I mean years of trial and error) to find my haircare groove, but I finally discovered the exact lineup to help me lean into my natural volume and nail that undone, boho ‘do quintessential of the time period. Granted, I have curtain bangs, a middle part, and shaggy, face-framing layers, all of which do a lot of the heavy lifting. That said, the products I use can make all the difference between effortlessly bouncy texture and a halo of frizz. (Although, a little frizz is sexy, IMO, so I give myself grace there.)

A ’70s hairstyle can mean many things: blunt bobs, picked-out afros, grown-out shags, etc. These products below are my personal holy grails for the latter. (And our virtual shopping assistant, ISA, is here for any other recs you need.) Whether you have ’70s-minded strands like mine or are merely looking to soften, tame, and define your curls, you’ll love these formulas as much as I do—I’m willing to bet!