Run, Don’t Walk—Cult Gaia Just Launched Three New Fragrances, and They’re Incredibly Good

Cult Gaia, a consistent favorite of Team Who What Wear, brought us some exciting news earlier this month. The brand decided to expand beyond its highly coveted fashion offerings and moved into the world of luxury fragrance. Naturally, our beauty team was all over it. The brand entered the chat with three new fine fragrances—each offering something totally unique.

According to the brand, these scents are all about connecting to the natural world. They’re rooted in grounding elements like rich woods and earthy resins but also make use of sparkling botanicals. They truly transport you to another place, and we had to share our thoughts on each. If you’re curious about our reviews, keep scrolling! We’re sharing them below.

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