When we think of Rihanna, we think of her multi-hyphenate status. She’s a singer-songwriter. She’s a businesswoman. (do Fenty Beauty, Fenty Hair, and Savage X Fenty ring a bell?) She’s also a certified pop culture icon. Now, she has another role to add to her résumé. She’s the new face of a super-iconic perfume that first hit the market in 1999—Dior’s J’adore Eau de Parfum.
If you’re like us, you associate J’adore with the perfume’s longtime muse, Charlize Theron, and that’s for good reason. Theron was the face of the fragrance for 20 years. We can see the iconic commercial now. Theron, dripping in a slinky gold gown, saunters toward the camera…
Rihanna stepped into the role with a new ad campaign that’s just as sumptuous and resplendent as any that came before it. There’s radiant makeup (seen in the image above), a golden gown, and a palatial setting. Keep scrolling to see Rihanna’s first ad campaign and learn more about this iconic fragrance.
The Campaign Video
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In the campaign video, Rihanna sashays through Versailles—yes, really. She enters through the golden gates before changing into a necklace and gown, both designed by Dior Creative Director Maria Grazia Chiuri. She struts through the famous Hall of Mirrors and down the Grand Canal. The association isn’t lost on us. Rihanna, a queen, has been coronated as the face of this iconic fragrance.
The Original
The New J’adore l’Or
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Source: WhoWhatWear
