The Elevated Grooming Routine Every Man in Your Life Could Use

When it comes to grooming, most men fall into two categories: those who use a single bar of soap from head to toe and call it a day, and those with overly complex, multistep routines that take forever to complete. Although some guys may be intimidated by self-care routines, the truth is a solid grooming routine doesn’t have to be high-maintenance or complicated, especially when you’re using quality products. With the right lineup, feeling polished and put-together becomes effortless, and the confidence boost that comes with it is undeniable.

That’s where Bluemercury comes in. As the ultimate one-stop shop for elevated essentials, it has everything the men in your life need to upgrade their grooming game. Whether you’re shopping for your partner, dad, or best friend who still swears by his three-in-one shampoo, these curated picks are designed to elevate his routine without overwhelming him. From a sleek razor that doubles as countertop decor to a cologne that makes heads turn, these elevated self-care picks will have him looking and feeling his absolute best.

Elevated Grooming Essentials