There are lots of fun and exciting components of being a beauty editor, but as much as we love sitting at our desks and swatching the latest and greatest to hit our beauty closet, there’s definitely more action during our day-to-day work. A while ago, my former beauty editor colleague Courtney Higgs and I were detailing the most important beauty trends, products, and brands of the previous quarter, and we noticed a pretty interesting list: the top 20 best-selling skincare brands, ranked.
What to Look For in Your Skincare
It’s no secret that before making any major skincare purchase, WWW’s beauty editors look to the experts for the scoop on the skincare products that absolutely deserve the hype. To pinpoint a few standout brands, we reached out to aesthetician Ian Michael Crumm and facialist Gina Mari, both of whom regularly work with celebrity clientele. For anyone embarking on a skincare journey, Crumm recommends focusing on an effective cleanser, moisturizer, and sunscreen. “There are tons of products on the market, and it’s easy to get confused when starting out,” explains Crumm. “If you don’t have a routine, start by introducing a gentle facial cleanser, a simple moisturizer, and a sunscreen that blends well into your skin for daily use.”
Skin type plays a role in determining the best products for the job. For dry skin, Crumm suggests adding hydration through gentle products that contain plumping and conditioning ingredients like hyaluronic acid and ceramides. As an aesthetician, Crumm gravitates toward a couple of best-selling brands, including Restore by Doctor Rogers and Goldfaden M.D. Similarly, Mari emphasizes cleansers, toners, moisturizers, and sunscreen as essential components of a well-rounded skincare routine. “The beauty industry can be overwhelming, especially when looking at social media, so I encourage everyone to keep it simple,” says Mari. For all skin types, she recommends incorporating a toner to restore your skin’s pH balance immediately. Her holy-grail skincare brand? Goldfaden M.D.
1. The Ordinary
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2. Glossier
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3. Neutrogena
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4. Drunk Elephant
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5. Dr. Jart+
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6. Bioderma
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7. Tatcha
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8. Dr. Dennis Gross Skincare
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9. EltaMD
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10. CeraVe
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11. Laneige
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12. La Roche-Posay
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13. Weleda
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14. LilyAna Naturals
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15. Ole Henriksen
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16. Cetaphil
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17. Caudalíe
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18. Mario Badescu
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19. Sunday Riley
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20. Organys
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Other Top Skincare Brands Who What Wear Editors Love
21. SkinCeuticals
22. Kate Somerville
23. Kiehl’s Since 1851
24. Supergoop!
25. Fresh
26. Vintner’s Daughter
27. Sisley Paris
28. Indie Lee
29. Doctor Rogers
30. Goldfaden MD
What We Considered When Determining the Best Products
As skincare-obsessed beauty editors, our interest was piqued to see which brands WWW readers are hoarding and loving. We immediately started to discuss our favorite brands from the list, the cult-favorite products we love (plus some that we don’t), what brands didn’t make the list, and so on and so forth.
Inspired by these conversations, we transformed them into a guide featuring the top 20 skincare brands that our readers cherish. In this guide, Courtney and I each share the one (yes, only one!) product we would personally purchase from each brand.
This article was originally published at an earlier date and has since been updated.
Source: WhoWhatWear
