“Your Brows Look Amazing” Is All You’ll Hear After Using These 10 Brow Gels

I’m a beauty editor, so my makeup bag is filled to the brim with brow products of all sizes, shapes, and formulas. There’s a time and place for each of them, but if I’m being honest, I have a favorite, and that’s brow gel. It’s the one brow product I use almost every single day and often without any other pencils and pomades to go with it. There’s simply nothing else that can define, volumize, and shape my arches in a single swipe.

As I’ve gotten older and taken a more natural approach to my daily makeup routine, I’ve come to love brow gel even more. After all, full and fluffy brows are the key to looking polished—whether I’m wearing only concealer and lip balm that day or a full face of makeup. Because of this, I have over 15 brow gels lying around (yes, I counted), and I’ve tested way more than that. I’m guessing over 75. I feel somewhat qualified to share the best ones based on my own experience, word-of-mouth recommendations from other beauty editors, and internet reviews. Keep scrolling to see them all!

What to Look for in a Brow Gel

With so many brow gels out there, choosing the right one relies heavily on your brow goals. Do you want volume? Choose one with fibers that will attach to your natural hairs and plump any sparse areas. Do you want definition? Choose one that’s tinted to deposit color. Do you want the laminated look? Choose one that has more of a waxy texture to keep your brow hairs locked in place all day long. Below, see the best product picks across all of these categories and more.

Associate beauty editor Kaitlyn McLintock wearing Glossier.

Associate beauty editor Kaitlyn McLintock wearing Iconic London.

Associate beauty editor Kaitlyn McLintock wearing Kosas.