“Your Brows Look Amazing” Is All You’ll Hear After Using These 10 Brow Gels

I’m a beauty editor, so my makeup bag is filled to the brim with brow products of all sizes, shapes, and formulas. There’s a time and place for each of them, but if I’m being honest, I have a favorite, and that’s brow gel. It’s the one brow product I use almost every single day and often without any other pencils and pomades to go with it. There’s simply nothing else that can define, volumize, and shape my arches in a single swipe.

As I’ve gotten older and taken a more natural approach to my daily makeup routine, I’ve come to love brow gel even more. After all, full and fluffy brows are the key to looking polished—whether I’m wearing only concealer and lip balm that day or a full face of makeup. Because of this, I have over 15 brow gels lying around (yes, I counted), and I’ve tested way more than that. I’m guessing over 75. I feel somewhat qualified to share the best ones based on my own experience, word-of-mouth recommendations from other beauty editors, and internet reviews. Keep scrolling to see them all!

What to Look for in a Brow Gel

With so many brow gels out there, choosing the right one relies heavily on your brow goals. Do you want volume? Choose one with fibers that will attach to your natural hairs and plump any sparse areas. Do you want definition? Choose one that’s tinted to deposit color. Do you want the laminated look? Choose one that has more of a waxy texture to keep your brow hairs locked in place all day long. Below, see the best product picks across all of these categories and more.

Best Brow Gels, at a Glance

• Best Overall Brow Gel: Glossier Boy Brow Volumizing Eyebrow Gel-Pomade
• Best Drugstore: Essence Make Me Brow
• Best Hold: Refy Brow Sculpt Shape and Hold Gel With Lamination Effect
• Best Defining: Iconic London Liquid Brow Silk Max Hold Gel
• Best Volumizing: Merit Brow 1980 Volumizing Eyebrow Pomade Gel

Best Brow Gels of 2025

Best Overall Brow Gel: Glossier Boy Brow Volumizing Eyebrow Gel-Pomade

Associate beauty editor Kaitlyn McLintock wearing Glossier.

Best Drugstore: Essence Make Me Brow

Best Hold: Refy Brow Sculpt Shape and Hold Gel With Lamination Effect

Best Defining: Iconic London Liquid Brow Silk Max Hold Gel

Associate beauty editor Kaitlyn McLintock wearing Iconic London.

Best Volumizing: Merit Brow 1980 Volumizing Eyebrow Pomade Gel

Best Brown: Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel

Associate beauty editor Kaitlyn McLintock wearing Kosas.

Best Hydrating/Growth-Boosting: Kulfi Free The Brow Volumizing Flexible Hold Brow Gel

Best Black: Anastasia Beverly Hills Tinted Brow Gel in Espresso and Granite

Best Red: Hourglass Arch Brow Volumizing Fiber Gel in Auburn

Best Gray: Benefit Gimme Brow+ Tinted Volumizing Eyebrow Gel in Cool Grey 

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best scalp concealers for this roundup, we leaned heavily on original testing and our knowledge as beauty experts. We also considered several factors, including ingredients and shade range. We’re aware of how important these factors are for a wide range of needs and preferences, so we made sure to call out all the helpful details. Of course, customer reviews were also kept in mind when creating this list.

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Since 2006, Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

This story was published at an earlier date and has since been updated.