PR Machine Expands With Launch of Influence Public Relations for Digital Talent, Staff Promotions

PR Machine is making moves in overdrive.

The entertainment publicity firm has revealed the launch of a sister company, Influence Public Relations, that will focus on representing multi-hyphenate talent in the digital space, a sector that continues to grow amid the demand for and popularity of creators.

Influence is co-founded by PR Machine’s Mike Liotta and Emily Baird, the latter of whom will step down from her post at PR Machine to focus solely on Influence as CEO. Both firms are based in Los Angeles. Influence launches with a roster that includes Alexandra Byrd, Dani DMC, Sandy Gallagher, Nazanin Kavari, Carly Lawrence, Daisy Marquez, Rachel Nance, Kariselle Snow and Evette XO, among others.

As part of the restructuring, PR Machine promotes publicists Rachel Hosseini to vp and Grace Topalian to senior publicist. Liotta founded PR Machine in 2019, as a home for personal public relations for clients in entertainment, film and television.

The company’s client list includes Oscar winner Regina King, Oscar nominee June Squibb (next seen in the Cannes selection Eleanor the Great from first time director Scarlett Johansson), Emmy nominees Melora Hardin and Tim Matheson along with Tatyana Ali, Logan Browning, Edi Gathegi, Jon Huertas, Tzi Ma, Byron Mann and Radha Mitchell. The newest additions to the PR Machine client roster are Tim Bagley (Somebody Somewhere, Hacks), Ashly Burch (Mythic Quest, Side Quest) and Arienne Mandi (The Night Agent, Tatami).