Model Pritika Swarup Has an Angel’s Complexion, so I Asked for All Her Skin and Makeup Secrets

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of the most sought-after experts and tastemakers in the industry. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.

When I first meet Pritika Swarup, I’m completely blown away by her candlelit skin. It’s to the point where the first thing I blurt out when introducing myself is, “It’s so nice to meet you. Oh my god, your skin is stunning.“ Sure, she’s a model, so a glowing complexion is naturally part of the job description, but there’s a certain halo effect to her skin that clearly leaves me mesmerized. Later, when I learn more about her go-to beauty habits, that angelic aura starts to make sense. Pardon the cliché, but Swarup is the definition of lit from within.

“I believe beauty is about more than just the products we use—it’s a reflection of our lifestyle, mindset, and overall health,” she tells Who What Wear. “Growing up, I was influenced by India’s traditional wellness system, which emphasizes the balance of mind, body, and consciousness.” Immersed in her family’s Ayurvedic rituals, Swarup views beauty as a means to nurture her body and mind. Soothing facial massages and breath work are just as indulgent (and essential) as the DIY turmeric-yogurt face masks she would whip up with her mom.

“I truly believe beauty should be a full-circle experience, one that nourishes not just the skin but overall well-being,” she adds. “The way a product makes you feel is just as important as the results it delivers.” This balance became the bedrock of her award-winning beauty brand Prakti Beauty, which couples clinically backed stalwarts with history-steeped botanicals and a sensorially appealing experience—think color-changing textures, mood-boosting aromas, and gently warming formulas.

“My mother and grandmother introduced me to the power of natural ingredients like amla, ashwagandha, and licorice root—time-honored botanicals known for their incredible benefits,” she shares. “With Prakti, I wanted to honor these traditions while fusing them with cutting-edge scientific innovation to create clinically effective, results-driven skincare that feels as good as it performs.”

Still, even with a roster of skin- and mind-nourishing products (plus a jam-packed modeling schedule), she relies on holistic daily rituals to amplify her beauty routine. “I swear by abhyanga face massage,” she says. The ancient Ayurvedic technique helps her tap into her senses in addition to de-puffing, sculpting, and brightening her skin. “I also love starting my day with two-to-one breathing, a technique that helps me stay centered, focused, and relaxed no matter what comes my way. It’s a simple practice but powerful for reducing stress, boosting energy, and setting a grounded tone for the day ahead,” she says.

As for Swarup’s treasured product lineup? Find her entire regimen below, including her staples for glossy skin and hair, the fragrance blends she holds dear, and the supplements she swears by for an inside-out glow.