‘Longlegs,’ ‘Shogun’ Among Top Marketing Winners at 2024 Clio Entertainment Awards

The Clio Entertainment Awards, which recognize creative excellence in entertainment marketing, counted Longlegs, Shogun, Deadpool & Wolverine, Queen Charlotte: A Bridgerton Story and Dune: Part Two among its big winners Thursday night.

The trophies were handed out at the Dolby Theatre, in a ceremony hosted by Joel Kim Booster. Along with a number of individual awards, Netflix was revealed as Network of the Year, Activision/ Blizzard was named Game Publisher of the Year, Neon took home Studio of the Year and AV Squad accepted honors for Agency of the Year. 

“The entertainment business has undergone a lot of transformation this year and, as always, that shift is driven by innovation,” Paul K. Lee, director of Clio Entertainment, said in a statement. “The Grand Clio Entertainment awards handed out tonight for work across television and streaming, theatrical, home entertainment and gaming, have shown that the community responsible for marketing the most far-reaching and creative entertainment properties will always find a way to push the boundaries and delight audiences, no matter what the challenge may be. It’s an incredible honor to celebrate their achievements.”

The event also presented three special honors, with Craig Murray — the founder, owner and executive Chairman of Craig Murray Productions, CMP Entertainment Inc., and MOCEAN — toasted with the 2024 Clio Entertainment Lifetime Achievement Award. Songwriter, actor, author, recovery advocate and ASCAP chairman and president Paul Williams received an Honorary Clio Music Award for his contributions to music in film and television, and Hollywood in Pixels’ founder and president Bettina Sherick was given the 2024 Clio Entertainment Impact Award. 

The Clio Entertainment Awards, formerly known as The Clio Key Art Awards, were established by The Hollywood Reporter in 1971, with THR still serving as media partner.

A full list of the night’s winners are below.

Television and Streaming

Audio Visual Campaign: “Wednesday’s Thing Becomes the Next Great Social Influencer” by Trailer Park Group for Netflix
Audio Visual Craft: “Again” by AV Squad for Echo
Branding Entertainment and Content: “RomCommerce” by Publicis Groupe for Walmart
Design: “The World of Shōgun” by FX for Shōgun
Experiential and Activation: “The F***ing Car”  by Monks for Netflix
Integrated Campaign: “House of the Dragon: All Must Choose” by HBO 
Key Art Campaign: “The Missing Jewels” by Jellyfish for Netflix
Original Content: “Queen Charlotte: A Bridgerton Story” by Netflix 
Out of Home: “We Will Teach You How to Fear Again” by Netflix for 3 Body Problem
Partnerships and Collaborations: “Live Like a Bridgerton” by Netflix
Public Relations Campaign: “The Cruise Heist” by 404 São Paul for Netflix
Social Media: “Queen Charlotte: A Bridgerton Story” by Netflix
Special Shoot Spot: “Power” by FX for Shōgun
Teaser: “Beware” by Motive for Disclaimer
Trailer: “Daughters” by Netflix Creative Studio for Netflix

Theatrical

Audio Visual Campaign: “Longlegs Audio Visual Campaign” by AV Squad for Longlegs
Audio Visual Craft: “Dark” by AV Squad for Longlegs
Integrated Campaign: “Longlegs Integrated Campaign” by Neon for Longlegs
Partnerships and Collaborations: “The Cheeky Controller” by The Walt Disney Company for Deadpool & Wolverine / Xbox
Spot: “Heartbeat” by AV Squad for Longlegs
Teaser: “Dirty” by AV Squad for Longlegs
Trailer: “Kneecap Redband Trailer” by Silk Factory for Curzon Film

Games

Design: “Brand Identity” by AKQA for Starfield
Experiential and Activations: “Rip in Reality” by BBDO New York for Meta

Home Entertainment

Fan Engagement Campaign: “How We Helped Ghostface Go Big — in the Big City” by Armed Mind for Scream VI
Social Media Campaign: “Social Campaign” by Okperfect for Dune: Part Two